Brita Water

How do you turn a waterfall on and off in 30 seconds? You can’t. But if you can find one that is controllable, then Hollywood can work its magic.

That’s exactly what we did for Brita. Director Eric Saarinen found a watershed in Tennessee where the water can be turned on and off manually, although it takes nearly an hour for the flow of water to stop and start up again. Certainly nothing compared to the weeks it took in post-production to squeeze that action into a 30 second spot.

If turning a waterfall on and off in 30 seconds was challenging, imagine changing seasons in the same amount of time. This spot transforms winter, spring, summer, and fall faster than you can change from flip-flops to snow boots.