Edna Valley: “The Other Valley”

How do you sell a California wine that’s not from the legendary valleys of Napa or Sonoma, but rather from a little known valley on the central coast?

Our “Other Valley” campaign plays off the more famous and pretentious valleys to the north, positioning Edna Valley as a simpler place where folks are content with a slower way of life. They are proud of their unheralded status, and would rather be famous for their wine than their restaurants, spas, or trendy destinations.