D’Arcy Detroit asked me to help out on a pitch to the General Motors Pontiac division. Forty-eight straight hours in an edit bay with lots of caffeine helped create this rip-o-matic that received a standing ovation at D’Arcy during the internal viewing. A day later it was met with similar enthusiasm by the bigwigs at General Motors. Unfortunately, it also scared the living daylights out of them. So as is the case with many great ad campaigns that die a premature death, it was back to the drawing board.