Seriously Vodka

It isn’t an easy task to launch a Swedish vodka on a minimal budget when Absolut is one of your main competitors, but that was the task at hand. My dear friend Bjorn from DDB Stockholm wondered if I’d be up for the challenge, spending a week in Napa Valley to crack the campaign. Who could resist such temptation?

We hit upon the idea of truisms, as Seriously was as pure, smooth, and honest as any vodka could be. Plus it’s no secret that life’s great truisms are often revealed over a cocktail or two. Our bus shelter/poster campaign made its debut in London where the brand was available in select eating and drinking establishments.