Winx

It’s one thing to lie awake at night dreaming about that next campaign that will land you a Gold Lion, but it’s another to be awakened because you can’t breathe.

Sleep apnea is a disorder that affects millions of people, and until now the only treatment was wearing a mask that would scare off a burglar, let alone your spouse or partner.

Winx is the first device that allows patients to breathe naturally through their nose without being restricted by a mask, making it possible to sleep comfortably in any desired position. So dreams can become an everyday reality.

We hired renowned photographer Erik Almas to execute our “Dreamscapes” campaign, designed to reflect the wonder, beauty, and awe of a magical night’s sleep.

With nearly fifty images composited into three executions, we created the ultimate dream for those people who may never have experienced one before.